Providing expecting mothers the support and tools to #winpregnancy.

Overview

UnitedMommas is a virtual group prenatal
application that provides the support and tools
an expecting mother needs to have a successful pregnancy and smooth transition back to daily life.

client

UnitedHealth Group

Year

2018

Role

Lead designer-
business stakeholder interviews | user research | artifact creation | co-creation session | prototype creation and delivery.

The Problem—

How Might We

Design an effective solution that leverages our current resources and capabilities to address the
issue of increasing preterm births, low birth weights, and high costs to the employer (our client)?

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The Solution—

Design a virtual group prenatal application that allows expecting mothers to empower themselves to make informed decisions for their health, pregnancy, and lifestyle goals. This will allow expecting mothers to take control of their pregnancy, ensure a successful delivery, and in turn, reduce costs for our client.

Design Process—

Outcomes—

The virtual group prenatal prototype was user tested in November 2018 and then piloted
in January 2019. Today, UnitedMommas is operating as WellHop for Mom and Baby.